Top 5 Fitness Industry Advertising Red
Top 5 Red Flags to Watch out for in Advertisements
--By Mike Behnken, MS, CSCS
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Ingredients / Secrets
If it's from Brazil or Asia it Must Work Right ?
Since just about every single tactic has been used to fool people into buying
supplements and weight loss products advertisers are now getting creative.
Nobody wants to put in the time in the gym and eat healthy if there is some
secret which makes everything easy. People are getting wise to the old
tactics so advertisers are now turning to what people don't know.
Every year there are dozens of new products which come out which are
"secrets" from an exotic location. Since they are not well known they may
still be that magic pill that nobody in the country has heard about.
For example Acai berries which are the current supplement craze are little
more than a Brazilian blueberry and yet people from all around the world
currently think they are the secret that time forgot.
Fat chance, and unless you avoid these top 5 fitness industry advertising red
flags you will probably be fat.
4. Fake Studies with Fake Doctors
"As shown in a Placebo Controlled University Study"
This sounds like a good claim but if you look you will seldom see references
to any study. Why? Because there was no study!
Supplement ads are famous for having the fake doctor holding a supplement.
Our instincts associate doctors with trust and it lessens our skepticism in the
You should especially watch out the always popular in magazines "Special
4-Page Ad Report" which contains a whole lot of ad, and very little valid
Anytime you see Dr. Fake you should pretty much wave the red flag and move
In the Fitness Industry FREE means Read the small Print !
If you ever wondered why you used to receive 10 AOL discs in the mail in the
90s you should know that it is to trick you!
Many products offer a free trial. They offer the free trial for 3
1. When you try to cancel, they make it really difficult for you to do
2. When you forget to cancel they bill your credit card repeatedly for
3. Their product has an addictive agent (usually caffeine) which will
cause your body to crave more.
In any case a free trial should definitely raise a red flag when looking at
any fitness product or dietary supplement.
2. Celebrity Testimonials
Because Celebrities Know You Best
You may have seen Oprah's latest workouts in your favorite issue of Fitness &
Fiction magazine or seen her latest interview with her trainer on her show but
her past experience has obviously not helped in the long run.
The problem with any personal trainer who works with Oprah is her celebrity.
Celebrity personal trainers most likely specialize in treating, rather than
training celebrities to get results.
This makes sense because a paycheck is what puts money on the table and pays
The best help for Oprah in her quest to lose her excess weight is to hire a
personal trainer who is not used to training celebrities. A personal
trainer who is able to treat her like one of the millions of average people in
the US trying to lose weight.
Oprah needs a personal trainer who is hard on her and does not put up with
any super-rich celebrity excuses. Oprah needs a trainer who is a hardcore
down to the bone fitness freak.
1. Too Good to be True
/ Fast Results
How Long have you Already Known this ?
Some things in life are fast. Ferraris, cheetahs, greyhounds,
thoroughbreds, NFL running backs are all known to be fast.
On the other hand, some things are known to be slow. Fat loss is one of
those things which happens at a slow rate of 1-2 pounds per week.
The number 1 fitness industry advertising red flag is the combination of
products which offer too good to be true claims about the speed of the results.
The only fast thing about fitness industry products which offer fast results
is your realization that you just wasted your hard earned money.
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